#89 People Don’t Want Better, They Want Different with Wayne Mullins, founder of Ugly Mug Marketing

2024-11-20

Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today. You’ll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don’t work. Wayne speaks on the power of authenticity and shares his journey from sales to marketing. And you’ll get a real-world example of an innovative approach that led to a 300% business growth. Plus, practical advice on building authentic connections with your audien...

Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today.

You’ll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don’t work.

Wayne speaks on the power of authenticity and shares his journey from sales to marketing. And you’ll get a real-world example of an innovative approach that led to a 300% business growth. Plus, practical advice on building authentic connections with your audience.

Tune in to learn how to achieve consistent results in your business and marketing through strategic thinking and self-awareness.

Connect with Genea:

[free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/

Website: http://bethewolfnow.com/

Instagram: https://www.instagram.com/geneabarnes/

Connect with Wayne:

Website: https://www.uglymugmarketing.com/

Instagram: https://www.instagram.com/fireyourself/

Books Wayne Recommendations:

Man’s Search for Meaning by Viktor E. Frankl

The Choice by Dr. Edith Eva Eger

The Mountain is You by Brianna Wiest

The Blue Ocean Strategy by W Chan Kim and Renee Mauborgne

He also talked about the Johari Window

And his own book: Full Circle Marketing

About Wayne:

Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Agency Accelerator, and author of Full Circle Marketing. He's an out of the box, against the grain, thinker.

00:00 The Worst Marketing Strategy Ever

02:22 Introduction to Wayne Mullins and Ugly Mug Marketing

04:25 The Importance of Marketing Over Sales

05:51 Self-Leadership and Entrepreneurial Success

11:03 Tactics vs. Strategy in Marketing

17:55 Emotional Marketing and Customer Connection

23:20 The Power of Being Different

26:49 Innovative Marketing Strategies

28:04 The Power of Evangelists

30:19 Breaking the Mold: Drive-Thru Innovation

32:08 The Importance of Rest and Creativity

33:02 The Value of Coaching and Mastermind Groups