SEO is Changing in 2025 - Here’s What Small Businesses Need to Know

2025-01-16

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to mak...

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.)

With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust.

In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers.

We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards.

This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at help@TheSeasonedMarketer.com. OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:30 Introduction to SEO Changes

03:32 Understanding SGE and Its Impact

07:53 The Importance of SEO for Small Businesses

15:32 Google’s E-E-A-T Guidelines for Content Creation

25:18 The Long-Term Game of SEO

31:01 SGE Specific Tips

34:00 TLDL: Key Takeaways on SEO and Website Content Strategy

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