The impact of uncertainty: What tariffs mean for customer experience and decision making.

Tariffs might sound like a trade issue, but their ripple effects run much deeper.

In this episode we look beyond the headlines to explore how changes in trade policy and rising economic uncertainty are subtly reshaping customer behaviour.

From increased anxiety to shifting perceptions of value, we explore the psychological and behavioural implications of a more unpredictable 2025.

Whether you’re in business trying to support your customers in uncertain times, or just intrigued into what’s shaping your decision making at the moment. This will help you decode how external forces are affecting internal decisions, and what you can do about it.

• The behavioural cost of uncertainty: Why unpredictability triggers anxiety and how brands can build reassurance into customer journeys.
• Tariffs as a customer experience issue: How rising costs and market disruption affect customer trust, decision-making and brand loyalty.
• Biases in action: From loss aversion to the status quo bias, we look at how customers respond to perceived threats and resource limitations.
• Strategies for 2025: Behaviourally smart ways to reduce friction, increase clarity, and create stability in unstable times.

 

With 2025 shaping up to be a pivotal year across the world, understanding how macro forces influence micro behaviours has never been more important. If you want to lead with empathy, clarity and strategic foresight, this episode is for you.

Thanks for listening. To learn more, don’t miss out on your copy of Fabricx’s Behavioural Bias Framework https://fabricx.agency/ 

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