Ep. 19: ”I Got to Design for Harley-Davidson — Then They Didn’t Use It” w/ Jeremy Berger - Ep. 19

2025-06-17

In this episode of What The Helvetica, Michael Janda sits down with Jeremy Berger — designer, printmaker, and founder of Blaken Press — for a wide-ranging conversation on art, burnout, motorcycles, creative dreams, and building a life by design. From his early days at Art Center College of Design to working on dream projects for Harley-Davidson, Jeremy shares what it really takes to survive the creative industry — and how he blends hands-on analog work with digital grit to keep his style and soul ...

In this episode of What The Helvetica, Michael Janda sits down with Jeremy Berger — designer, printmaker, and founder of Blaken Press — for a wide-ranging conversation on art, burnout, motorcycles, creative dreams, and building a life by design.

From his early days at Art Center College of Design to working on dream projects for Harley-Davidson, Jeremy shares what it really takes to survive the creative industry — and how he blends hands-on analog work with digital grit to keep his style and soul intact.

🎙️ About What the Helvetica? Podcast

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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.

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🤝 Connect with Michael Janda

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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”

Instagram: https://instagram.com/morejanda

YouTube: https://youtube.com/morejanda

LinkedIn: https://linkedin.com/in/morejanda

Website: https://michaeljanda.com

Courses: https://morejanda.teachable.com

Community: https://morecreativeacademy.com

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🤝 Connect with Jeremy Berger

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Jeremy Berger is a California-born graphic artist and printmaker with deep roots in the apparel industry. Over the years, he’s created production-ready artwork for iconic brands like Harley-Davidson, Fasthouse, and Wrangler. As founder of Blaken Press Design Co., Jeremy blends design and boutique print production under one roof—offering illustration-driven branding and experimental merch for both global names and independent labels.

Instagram: https://www.instagram.com/blaken_press/

Website: https://www.blakenpress.com/

LinkedIn: https://www.linkedin.com/in/jeremy-berger-0b380a6a/

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