15 | 4 Considerations for Influencer Marketing | Is it Worth the Investment?

2023-10-17

You've probably heard a lot of buzz about influencer marketing 🐝 Influencer marketing can be a powerful tactic to deploy alongside media relations – but you may be wondering, is it worth the investment for your brand? +++ I’m bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if you’re confident it’s worth the investment for your purpose-driven thang. +++ Here are four considerations to help you decide: Do you have the budget?

You've probably heard a lot of buzz about influencer marketing 🐝 Influencer marketing can be a powerful tactic to deploy alongside media relations – but you may be wondering, is it worth the investment for your brand?

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I’m bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if you’re confident it’s worth the investment for your purpose-driven thang.

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Here are four considerations to help you decide:

Do you have the budget?
Are you comfortable testing small before you go big?
Have you narrowed down your channels?
Are you prepared to measure your metrics of success?

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If you love this deep dive and are interested in learning more about influencer marketing and other PR strategies for your business’s optimal growth, come grab your FREE seat at our next series of Integrated Marketing & PR Bootcamps: Tuesday, October 24 - Thursday, October 26.

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Select the session best for you, and gain more purposeful and powerful marketing and PR strategies and tactics for your business’s optimal growth.

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Visit plumandparcel.com/bootcamp for more details.

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