When it comes to lead gen, LOs aspiring for greatness tend to want to make the most audacious moves possible. However, this might just be the one time we want to play it safe and start simple.
Implementing a range of lead gen pillars in our businesses is the only way to stay prosperous no matter what’s going on in the market, but if we’re not starting with the low-hanging fruit, we may end up dangling from a 24-foot ladder.
Which lead gen pillars should we avoid until we know we’ve got a solid foundation? Does starting small mean accepting average, or is it possible to make big moves while sticking to the basics?
In this episode, I share how to expand our pipelines WITHOUT taking on too much, too soon.
"The goal is to work smarter, not harder. Why grind your buns off in the staircase when you can go to the elevator and press ‘P’ for penthouse?" -Doren Aldana
Three Things You'll Learn From This Episode
5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)
5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy Competition
How Jelani Dorsey Turned His Annual Income into His Monthly Income in Just 3 Months (All In The Purchase Market - Without Cold Calling)
How Kristin Keith TRIPLED Her Purchase Volume In Just 2 Months (Without Making a Single Cold Call)
5 Mindless Myths That Hold Most Mortgage Pros Back From Their Full Potential (And The BIG Money)
5 Secrets to Success That Your Sales Manager Will Never Tell You
How Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!
7 Secrets of Top Producing Mortgage Pros That Separate Them From All The Rest
5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)
5 BIG Brakes That Slow Down Your Business Growth
Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency
Why Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)
How to Find Hope in the Face of Seemingly Hopeless Situations, and Turn Pain into a Positive Purpose w/Michael Chabot
5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!
The Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)
Practice Builders vs. Business Builders: What's The Difference and Why Does it Matter?
The Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your Absence
The Best Way to Prospect for New Loans - Without Having To Meet Face to Face (Even If You're a Newbie)
5 Hacks For Maximizing Your FREEDOM, So You Can Earn More While Working Less
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