S2 EP17: Hiring and Delegating Effectively to Grow from Etsy Side Project to 30+ Employees with Mike Yarbrough from Rustic & Main

In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials.

We talked about scaling a handmade product business, building a culture around craftsmanship, and using AI for hiring smarter. If you’re interested in creating strong brand foundations or want to rethink how you lead and delegate, this one’s for you.

To learn more, visit Rustic and Main and follow them on Instagram and YouTube.

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