27 - What if your business became the business that all others are compared to in the mind of the motorist? - Driving Change from ATI podcast - Geoff Berman and Mitch Schneider

Have you ever considered what it would take to create an atmosphere where once experienced I'm hooked, spoiled, and don't want to go anywhere else?  Is your customer care so thick, so profound, and so powerful that once experienced, all other business I patronize pale in comparison.  What would it mean for any business that achieves this level of service?  For many business owners this may seem difficult or even impossible to achieve.  The hardest part is wrapping your head around what it truly takes, only then, can you see and act on the how.  In today's episode Mitch and I explore this idea and the endless possibilities.