S33E4 - Recapping 2024 (Partnerships edition)
unbillable hours - a podcast about better professional services marketing

S33E4 - Recapping 2024 (Partnerships edition)

2024-12-27
In a year where many consultancies struggled, US martech boutique "Stitch" crushed it. Their secret? Intentionally designing a strategy around a single tech vendor, and then building from there. Stitch CEO Michael Burton is back to share why doubling down on a partnership like this worked, how the tech consulting landscape is shifting, and why 2025 looks even better. Listen in to learn why sometimes "putting all your eggs in one basket" might be smarter than you think. Episode guest: Michael Burton, Founder and CEO,...
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