S6 E5: Sairey Gernes, founder of URBAN UNDERCOVER: elevated basics for everyday travel

What started as amazing underwear made for the woman on the go, under the name Irely (pronounced eye-r-lee), was rebranded in 2014 to Urban Undercover. Born and raised in St. Paul, Minnesota, Sairey is a traveler at heart. Passionate about encouraging experiences and adventures, Urban Undercover designs versatile and timeless everyday essentials made to take you anywhere your journey goes. With an emphasis on sustainability and smarter manufacturing processes, functionality, performance and style, the designs are effortless essentials for the modern woman that are meant to be worn in a variety of situations for travel, everyday, and on-the-go. As women, we are constantly on the move between work, travel, children, etc, Urban Undercover provides ease of packing and confidence in what you're wearing. 

In this episode, we discuss:

• Reasons the various fabrics were chosen (eco-friendly)
  
• How the underwear can fold into itself for easy packing (knowing clean from dirty)
• The leak resistant underwear made specific for women
• The infamous “toweltopper” and its many uses both at home and during travel
• The highs and lows of running a small retail clothing business

Urban Undercover is a company every woman should check out. The mission is women: get out and explore the world.

 

Our Non Profit Spotlight(s):

Breast Cancer Research Foundation

Breastcancer.org

Living Beyond Breast Cancer

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Katie Harms @ katie@katieharms.com, www.katieharms.com or Lisa Rubin @ lisa@wardrobeconsulting.net, www.wardrobeconsulting.net .

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We are thankful to our sponsors Continental Diamond and Scherer Bros Closets