WNBA & NWSL Future TV Rights Worth Billions???

USA Today published an article this week...claiming between women's college basketball the WNBA and the NWSL...they could combine for a billion-dollar boon in TV rights. All three have rights deals expiring in the coming years...and will be renegotiating with television networks for increases in fees.

We question how USA Today came up with this figure. We compare the WNBA and NWSL to the NHL and Major League Soccer. We analyze their broadcast rights and ratings...and compare to the WNBA and NWSL.

We explain how few programs are worth a billion dollars on television...and question how the WNBA and NWSL could come close to commanding that kind of money.