The 3 Essential Parts of a Brand Audit

2024-12-12

THE MARKETING PLAYBOOK | What story is your brand telling? Your brand is more than just a logo or social profile. As you build your business plan, conduct a brand audit to ensure you're telling the right story to the right people. Abbie and Staci discuss the 3 essential parts of a brand audit: your basics, print assets, and digital footprint. They share practical tips for auditing your brand with resources like the brand audit checklist and discuss how to maintain consistency across all platforms. Whether you're a solo agent or a team lead, this episode ...

Abbie and Staci discuss the 3 essential parts of a brand audit: your basics, print assets, and digital footprint. They share practical tips for auditing your brand with resources like the brand audit checklist and discuss how to maintain consistency across all platforms. Whether you're a solo agent or a team lead, this episode is packed with valuable insights to help you build brand recognition, trust and visibility.

For the brand audit checklist (individual and team lead), head to the Business Planning Hub in the Forge at c21forge.com/business-planning.

Speakers:

Abbie Dorwart, Director of Marketing
Staci Stillmunkes, Agent Marketing Services Coordinator

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