Early Start-up Playbook: How To Go From Concept To Customer

The Okwera Podcast EP2: Navigating Early-Stage Entrepreneurship with Adeyinka Adesesan

 

In this episode, host Justina Kanza is joined by Adeyinka, also known as Yinka, to discuss building minimum viable products (MVP), problem validation, and navigating resource constraints as an early-stage entrepreneur.

Yinka shares his journey from university ventures to his current role at the Black Innovation Programs at DMZ in Canada.

The conversation delves into understanding customer problems, crafting effective solutions, pricing strategies, and the art of pivoting quickly based on market feedback.

Whether you're just starting out or looking to refine your approach, this episode is packed with actionable insights and practical advice.

Connect with Yinka on LinkedIn

 

00:00 Introduction to Building Minimal Viable Products (MVPs)

00:23 Welcome to The Okwera Podcast

00:58 Meet Our Guest: Adeyinka's Entrepreneurial Journey

05:35 Understanding the Problem Before Building Solutions

09:30 The Importance of Customer Conversations

16:32 From Problem to Solution: Crafting Your Value Proposition

19:06 Pricing Strategies for Early-Stage Startups

21:55 Vanity Metrics and Early Adopters

22:18 The 10X Rule in Innovation

23:11 Differentiation and Solving Pain Points

24:31 Selling to Early Adopters

26:55 Building a Sales System

28:46 Scaling Your Sales

29:42 Navigating Resource Constraints

36:07 The Importance of Loving the Problem

37:58 The Art of the Pivot

39:43 Final Thoughts and Contact Information