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High-Yield Tourism

High-Yield Tourism

Business:Marketing

What is High Yield-Tourism, And Why Does it Matter?

What is High Yield-Tourism, And Why Does it Matter?

2024-05-02
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In the rush to recover from the pandemic, many destinations have sought to match pre-Covid arrivals. A backlash is developing. Public sentiment against mass tourism is hardening in many places. Can...

In the rush to recover from the pandemic, many destinations have sought to match pre-Covid arrivals. A backlash is developing. Public sentiment against mass tourism is hardening in many places. Can High-Yield Tourism marketing confront the new challenges facing visitor economies? Hosted by Gary Bowerman: an Asia-based travel & consumer analyst, conference speaker and consultant, & Dr. Jens Thraenhart: a global tourism strategist & Former CEO of Barbados Tourism Marketing Inc.

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More Episodes

Developing High-Yield Tourism in Canada's 'Wild Side', with Jon Mamela, Travel Alberta

2024-08-22 33

Rethinking Culture, Heritage & Diversity in High-Yield Tourism, with Hafsa H. Mbamba & Enver Duminy

2024-07-27 27

Leveraging Local Gastronomy Trends into High-Yield Tourism

2024-07-07 25

Managing High-Volume Tourism is Becoming a Priority Worldwide

2024-06-16 34

Applying High-Yield Tourism in Dynamic Asian Markets

2024-05-05 48
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