How to Make 6 Figures as an Illustrator with Jennifer Smelker

2022-11-11

If you know how to present your artwork to your target audience, making a living off of it is a no-brainer. In today's episode of The Artist APPEALS, the amazing Jennifer Smelker will talk about how she left her job as an engineer and went full-time to build her illustrated design empire. And mind you, her illustrated design company, Tandem For Two, is making a whooping 6 figures in sales annually doing wholesale, retail, and licensing. How did she do it? You’re about to find out when you tune in now. Listen in and learn how you can make mo...

If you know how to present your artwork to your target audience, making a living off of it is a no-brainer.

In today's episode of The Artist APPEALS, the amazing Jennifer Smelker will talk about how she left her job as an engineer and went full-time to build her illustrated design empire.

And mind you, her illustrated design company, Tandem For Two, is making a whooping 6 figures in sales annually doing wholesale, retail, and licensing.

How did she do it? You’re about to find out when you tune in now.

Listen in and learn how you can make money as an illustrator, build a thriving business out of it, and live a well-balanced life.

Key Takeaways:

Introduction (00:00)

The story behind Tandem For Two (01:20)

Rapid-fire questions answered (02:39)

From being an engineer to an artist (10:04)

On developing a product (16:35)

Balancing wholesale, retail, and licensing (24:09)

Advice for those who want to design their own products (31:20)

Product presentation tips (37:07)

Tips for educating your audience and marketing (43:26)