Episode 121: Dan Sidner with Black Shoe Hospitality

A Cornell University School of Hotel Administration graduate, Dan Sidner worked in country clubs, mastering the art of service and enology before leaving to spend a few years working throughout France. Upon his return to the U.S., Sidner entered the independent restaurant market segment, working in fine-dining concepts in North Carolina and Colorado, where for six years he owned and operated his first restaurant, Zino Ristorante, in Vail Valley. He later moved to Wisconsin to raise his family and in May 2007, along with chef-partner Joe Muench, opened Maxie's restaurant.

"Maxie's is dedicated to friendly hospitality specializing in Southern Classics," says Sidner.  "Joe and I love the creation part of this business and decided early on to create concepts we love and would always want to dine at."

While operating their dinner-only concept, Dan noticed a location eight blocks away from Maxie's and thought it would be a perfect space for them to expand into the growing breakfast-brunch niche. This led to the launch of Blue's Egg in 2010. They quickly realized the breakfast, lunch, and bakery concept could be a multiunit business. However, rather than expansion, Sidner created a new concept in 2014 when he opened Story Hill BKC.

Sidner shares his tips on operating multiple concepts, the importance of systems and procedures, as well as team building and ongoing management development. "We prioritize our people at each restaurant by cross-training staff, promoting from within and providing a larger management team in order for them to maintain a more balanced lifestyle.”

Sidner believes the future of the restaurant industry might be counter-service and smaller space restaurants rather than the 150- to 200-seat capacity concepts he and his partners currently operate. He also believes expansion isn't necessarily adding more locations, but rather by developing the existing ones. "Restaurants may become the last bastion of personal contact," says Dan. "We have spent a great deal of time broadening our bakery offerings and moving into catering as ways to successfully expand on our brand."