ITT 181: Starting a Premium Instant Coffee Brand with Joshua Zloof, co-founder of Sudden Coffee
Joshua Zloof is the CEO of Sudden Coffee, a premium instant coffee brand. He has 10 years of combined experience in Mobile App Product Management, Lean Operations, Supply Chain, and Logistics.
I brought Joshua onto In The Trenches to discuss his startup journey and what it was really like for him to develop his idea and actually launch it. To many, Joshua’s idea of founding a premium instant coffee company might sound bizarre, because we equate “instant coffee” with “cheap”. However, during today’s episode you will learn that the two are not mutually exclusive. I think what Joshua has done to build his business with various marketing techniques and experiments is really quite fascinating, and so my biggest takeaway is just that... It’s okay to do something different and to go against what everyone else is doing because it might just pay off - in real life and online.
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