Showcasing SEO Value Through Data with Lucia Dello

In this episode of SEO for Ecommerce, we’re joined by Lucia Dello, founder of Dello Insights, to explore how we can showcase the true value of SEO through data and reporting that actually resonates with decision-makers.

We discuss how we can:

• Turn complex performance data into clear, actionable insights.

• Connect SEO and cross-channel activity to revenue and product outcomes.

• Tailor reporting to what different stakeholders really care about.

• Use first-party ecommerce data to strengthen analysis and close attribution gaps.

• Adapt to the changing role of reporting as AI reshapes how analysts work with data.

We also reflect on the skills that help SEOs and analysts stand out, and how we can move from simply “reporting performance” to driving business strategy.

This episode is packed with practical takeaways for anyone working in SEO, analytics, or ecommerce.