We were thrilled this last time to talk to Jerry Brooner, chief revenue officer for Scout RFP, in an episode called, "From Investment Banker to CRO: Lessons about Career Pivots and Managing Pipelines".
We talk about sales and marketing working together, everything from objectives to function to culture. We also talk about the complexity and the historical pain inherent in the RFP and sourcing opportunities as well as how to balance growing in your career, giving back.... and more!
The full transcript will be on the Heinz Marketing Blog starting 7/29/19 at 6am PT.
How CROs Can Flip the Relationship with Finance
Making Sales Enablement Stick
Future-Proof Demand Strategies That Work
Marketing in a Crypto World
Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
The New Rules for Managing Remote & Hybrid Sales Teams
The (Surprising) State of B2B Lead Engagement
How You Can Stop Selling Out and Start Selling In
B2B Brand (and Rebranding) Best Practices
Embracing the Complexity of Successful B2B Marketing
How the Dark Web Can Shine a Positive Light on Your Sales Pipeline
Sustainable Marketing in Action
Get Inside the Mind of your CFO
Building a High-Growth Marketing System on a Lean Budget
What Happens When Servant Leadership Meets Sales
Leveraging Video for Sales & Marketing Success
Managing and Measuring Marketing Performance
Why Can’t Product and Marketing Just Get Along?!
What is the Future of Marketing Work?
Does Paid Search Ever Work for Enterprise B2B?
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