#48 - How Contractors Hit 50% Profit Margins | Tom Reber Sales Process Revealed

Tom Reber, founder of ⁨@contractorfighttv⁩ , breaks down the exact sales system that helps contractors achieve 50% gross profit margins while working LESS. Learn the pre-qualification process that eliminates tire-kickers, the mindset shifts that separate 6-figure from 7-figure contractors, and why role-playing is the secret weapon nobody talks about.

🎯 What You'll Learn: 

✅ How to hit 50% gross profit on every job (and why it's easier than you think) 

✅ The 5-step "SHIN FU" pre-qualification process that saves 40-50% of estimating time 

✅ Why charging consultation fees weeds out non-serious buyers 

✅ The TBAR framework: Thoughts → Beliefs → Actions → Results 

✅ How to handle "you're twice as expensive" objections with confidence

✅ Service work strategies that generate $30K projects from $300 jobs 

✅ The "Unexpected Intentional Touch" (UIT) system for 30-40 extra projects per year

💰 SPECIAL OFFERS: 

🚀 Roofing Profit Engine - Transform your roofing business in 30 days: https://mybetterboss.ai/roofing-profit-engine-promotion/

📊 FREE Contractor Estimating Cheat Sheet - Auto-calculates 50% gross profit: https://thecontractorfight.com/50/

⏱️ TIMESTAMPS: 

00:00 Introduction and Guest Welcome 
00:41 Tom Reber's Background and Mission 
03:59 Mindset and Financial Management for Contractors 
10:29 Sales Strategies and Money Mindset 
18:45 Service Work and Diversification 
43:28 Sales Process and Prequalification 
59:37 Role Playing and Continuous Improvement 
01:03:48 Conclusion and Final Thoughts

🎙️ ABOUT TOM REBER: Tom Reber is the founder of Contractor Fight and author of "Winning the Contractor Fight" and "Sell Unafraid." With over a decade of coaching contractors across all trades, Tom specializes in helping business owners transition from technician to CEO while achieving premium pricing and high-profit margins.

🔔 SUBSCRIBE for more contractor business strategies, sales training, and profitability systems!

💬 COMMENT BELOW: What's your current gross profit margin? Are you ready to implement the pre-qualification process?

#ContractorBusiness #RoofingSales #ContractorProfit #SalesTraining #ContractorFight #TomReber #RoofingBusiness #ConstructionSales #ContractorMarketing #BusinessGrowth #Prequalification #SalesProcess #ContractorMindset #ProfitMargins #RoofingContractor

⚠️ KEY TAKEAWAYS: • 90%+ of contractors don't know their daily operating costs • Gross profit is the domino BEFORE net profit - fix this first • Sales is about CONNECTION and CONFIDENCE, not talking • Role-playing is non-negotiable for sales mastery • The lifetime value of a customer > the single transaction • "Your thoughts lead to beliefs, beliefs lead to actions, actions get results"

DISCLAIMER: Results may vary. Implement these strategies consistently and track your numbers for best results.

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.