DealerCast - Data Wars Have Begun - Ep. 26
DealerCast Playlist

DealerCast - Data Wars Have Begun - Ep. 26

2025-09-12
Robert Mudd, Larry Bruce and Jason Harris blast away at data wars in the automotive sector, focusing on dealers' struggles with data control and licensing. It highlights the importance of understanding data rights, revealing that many dealers unknowingly buy back their own data from third parties. The discussion emphasizes the need for transparency and better practices, while also addressing the conflicting views on customer data ownership between dealers and OEMs. The conversation reflects on the industry's shift towards digital solutions and...
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