Business:Management & Marketing
UB009: The CEO from the ‘little company that hit the Star Wars jackpot’ shares his story of partnering with Disney to create the newest Star Wars droid, BB-8. Featuring Paul Berberian, CEO at Sphero.
Listen in as Paul Berberian walks us through the life changing events in his personal life that forced him to step down as CEO of his highly successful company, stumble through a slew of business failures and eventually become the CEO of Sphero, the company that worked with Disney to create the BB-8 droid used in the most recent Star Wars movie. In this episode you’ll hear:
How a life changing event forced him to step down as CEO of his own, hugely successful company and how he processes the professional decisions years later
How this decision led to a slew of business failures from 2003 - 2010
How he became the CEO at Sphero
About the biggest strategic move their company could possibly make
Their experience with the Disney Accelerator Program
Story of the day they met Bob Iger, Chief Executive of Disney and how they went from their initial meeting to partners in the creation of the BB-8 droid for the most recent Star Wars movie, The Force Awakens
The current relationship his company has with Disney
Example of a meeting his team had with Disney where they were given some Disney Love, Attention and Scrutiny
Feature of BB8 that ended up being dropped for safety reasons
Why Sphero cares so much about their customers getting value
Why they have such a great synergy with Disney
How they help ensure their customers are satisfied with their product
They sold 300,000 BB-8 Droids in the first four days
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(UB025): Psychology and Leadership: How a disadvantaged and troubled childhood became a Leadership Superpower when it comes to growing her people. Featuring Lisa Myers, CEO and Founder @ Verve Search
(UB024) Using Customer Feedback to Fuel Success: Increasing the odds of a powerful product launch with help from customers. Featuring Belsasar Lepe, SVP of Product and Solutions @Ooyala
(UB023) Becoming a Best Place to Work: How one CEO took his company to the #1 slot in the country and what it would take for you to do the same thing. Featuring Shawn Boyer, Founder @ Snagajob
(UB022) Resiliency and Perseverance: How a kid from foster care became a Navy SEAL, CEO & motivational speaker to leaders all over the world. Featuring John McGuire, CEO @ Seal Team Physical Training
(UB021) Transforming a Struggling Company: How one leader proved that the right focus on people and process can turn any company around. Featuring Ryan Hagan, COO @Qualtrax
(UB020) Leading with Empathy and Vulnerability: Increasing productivity and connectivity by tapping into the human side of people. Featuring Bart Lorang, CEO @FullContact
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(UB018) Customer Loyalty and Employee Engagement: The Correlation between the two and the role great HR Pros play in making it happen. Featuring Aimee Lucas, VP & CX Transformist @ Temkin Group
(UB017) Can You Fake EQ By Slowing Down IQ? Is Engagement Art or Science? Has the transition to Holacracy been awesome for Zappos? A must listen mashup featuring Jamie Naughton, Chief of Staff @Zappos
(UB016) What I Didn't know About Podcasting A Year Ago That I'm Glad I Know Going Into 2017
(UB015) Taking a closer look at the scrutiny Amazon is under when it comes to employee engagement and why you should think twice before believing what The New York Times has to say.
(UB014) How transparency, strategic alignment & a CEO’s focus on engagement allowed his company to Make Work Better for over 5 million employees around the world. Featuring Daniel Kraft, CEO @ Sitrion
UB013 Designing Company Culture: Three ways to ensure the culture developing within your organization is taking your business to the next level
UB012: Leading during growth: Don’t miss out on learning how this leader grew his company over 1,000% in 3 years and now advises others on how to do the same. Featuring Pat Matthews, CEO @ Filestack.
UB011: Winning the war on talent: How one company beat out Google for top talent, turned recruiting into a passion and designed a foolproof interview process thus achieving 1,000% growth in 3 yrs
UB010: Experiencing “The Startup Death Wobble” and feeling like “The Failing Entrepreneur” were just tiny setbacks on this leader's journey towards success. Featuring Adam Tratt, CEO @ Haiku Deck.
UB008: How one company established a culture focused on the customer experience including an innovative way to track and measure the health of the customer. Featuring Bismarck Lepe, CEO at Wizeline
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