Overseeing four agencies as Group CEO - with Andrew Southcott

2025-02-18

How do you motivate diverse leadership teams across an agency group? Andrew Southcott is the CEO of Captivate Group, overseeing 4 independent agencies and a team of 120 people. In this episode, Andrew shares how he: Adapts his leadership style to get the best out of everyone and get out of their way so they can excel Pushes a DEI agenda because of the noticeable improvements to their work Takes what he's learnt from his stand-up comedy side hustle and applies this to leading the g...

How do you motivate diverse leadership teams across an agency group?

Andrew Southcott is the CEO of Captivate Group, overseeing 4 independent agencies and a team of 120 people.

In this episode, Andrew shares how he:

Adapts his leadership style to get the best out of everyone and get out of their way so they can excel
Pushes a DEI agenda because of the noticeable improvements to their work
Takes what he's learnt from his stand-up comedy side hustle and applies this to leading the group
Encourages senior team members to look ahead and proactively work out how to apply their finite resources to solve problems
Focuses on operations as each agency scales to ensure consistency in delivery
Recruits different types of Managing Directors for start-up vs. scale-up phases for the group agencies

Andrew is passionate about building a great place with great people, delivering great work for great clients. And in this episode, he breaks down exactly how he does it.

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