Brandy Willett Brandy Willett, an “entrepreneur enabler” is closely engaged in a broad number of entrepreneur programs in Wichita including the E2E incubator, Start Up Grind, One Million Cups and Women Entrepreneurs of Kansas.
In the interview she talks about the advantage of working with entrepreneurial start-ups because of the flexible of starting with a dream and a vision of what you want to do, but also have the ability to pivot if the market demands its.
Her best advice to a startup entrepreneur is to start with yourself to make sure you are authentic. And then look at what your customers want and then, third is what are you doing for your employees with your company brand.
The entrepreneur starts the dream and then as part of branding be able to tell a clear message about what your company does or what products you are providing. Entrepreneurs need to keep the big picture in mind, and not the small details about the right font for marketing materials. The number one thing you need to do to get your message out is understanding the central message you want to communicate and then finding the right channel for that communication.
The one thing that stands out with entrepreneurs is an understanding of what their passion is. And then working on that passion.
We also highlighted the social impact of one of sponsors, Retreat to Joy and the advantages of understanding mindfulness and the balance of the leadership team.
After the break we talk about creating strategy. A lot of people talk strategy and get tactical in trying to get the strategy going. A strategy is really the big dream, and then the ability to break it down into tactical action plans.
Entrepreneurs also need to have the ability to adjust along the way. Understanding if you are getting off track from a strategy.
We also talk about the purpose of One Million Cups as being a organization that inspires connections. The common themes of this podcast is really about connecting to a network, using mentors/advisors, giving back, being authentic, working with advisors. Connecting is really learning about what someone does and then helping them before you use that connection for yourself.
We also talked about Brandy’s work with the Small Business Development Center workshops she does on branding and communications. Brandy also talks about her engagement with Camp Destination Innovation and how it actually builds youth entrepreneurs in four weeks.
The common theme of Brandy’s work is being an enabler, her most recent project is Women Entrepreneurs of Kansas.
We also talked about the need for early stage capital in the Wichita Entrepreneurial community. One of the highlights is the new Founders Grove ability to connect with Network Kansas to help find seed funding for a new small business entrepreneur.
We highlighted the various groups that can help entrepreneurs, Network Kansas, Small Business Development Center, SCORE, the SBA, and groups like One Million Cups, Start Up Grind.
Be sure and check out our sponsors and let then know you found them on Saunders and Cash: Foreman Law, Retreat To Joy, FlagshipKansas.tech, SCKEDD, Lee Gray Action Coach, Friends University, Shaken not Stirred Bartending
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