PCA 2023: Global Premium Cigars

Global Premium Cigars, maker of the 1502 brand of cigars, is celebrating its eleventh anniversary. For as long as I have been covering Global Premium Cigars and 1502, they have been the staple of the Premium Cigar Association (PCA) Trade Show. It's also great connecting with Enrique Sánchez Icaza, the dynamic CEO and creative force behind 1502. While the 2022 Premium Cigar Association was all about the tenth anniversary, the company this year would introduce an innovative solution around merchandising that is geared to both retailers and consumers.

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