Digital Ads are everywhere — you can run from them but you can’t hide. They always have a way of finding you, whether that’s through social media or various video platforms.
And the worst part about them is that they disrupt whatever you were in the middle of doing. But smart brands are wising up and creating ads that are less intrusive (and more digestible).
Take Bud Light for example. Over the last year, they’ve been more strategic with their advertising, using storytelling principles to draw in their audience and to position themselves against their core competitors.
In their recent Super Bowl Commercial, they created stereotyped characters to poke fun at Miller Light and Coors Light, plus called out that they both use corn syrup in their beer (shots fired!).
So what can we learn from this? Well, traditionally there used to be two camps: branding and direct response. The goal of branding teams was to generate awareness for their product or service, and the goal of direct response teams was to get people to take desired measurable action.
In this week’s episode, we sit down with Marcus Krieg, President of WireBuzz, and talk about why those two teams are slowly converging into one.
So grab a beer (choose wisely) and let’s dig deeper into this trend in this week’s Video Marketing Mastery!
Ep. 211: The Latest Development of LinkedIn Live Video
Ep. 210: Customer Psychology And The Buying Decision
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
Ep. 204: Video Marketing Tips Every Business Should Know In 2019
Ep. 203: How To Turn Video Marketing Into A Revenue Driver For Your Business
Ep. 202: Celebrating Audience Stories From Around the World: Part 3
Ep. 201: Celebrating Audience Stories From Around the World: Part 2
Ep. 200: Celebrating Audience's Stories Around the World: Part 1
Ep. 199: The Prosumer Evolution: Why It's Taking The World By Storm
Ep. 198: The Future of Social Video: How To Stand Out In The Feed
Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Ep. 195: Using Relevance in Your Binge Worthy Video Content
Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences
Ep. 193: How An Owned Audience Can Transform Your Business
Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”
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