E22 | Why Creativity Is a Leadership Strategy for Business with Katie K. May

Creativity is often treated like a bonus or something reserved for branding and aesthetics. In this episode, I’m joined by Katie K. May, licensed therapist, author, and founder of Creative Healing, to talk about why creativity is actually a core business strategy, especially in healing-centered and wellness-based organizations.

We explore what it means to weave healing into the DNA of a workplace, how creativity supports sustainable leadership, and why knowing yourself deeply changes the way you lead teams, design systems, and solve problems. Katie shares what she’s learned leading multi-location healing spaces, mentoring clinicians, and holding the emotional weight that comes with leadership in the wellness industry.

This conversation is about authenticity, rhythm, and leading with heart, not as soft ideals, but as practical tools that shape culture, reduce burnout, and create businesses that can actually last.

If you are a therapist, wellness professional, entrepreneur, or values-driven leader who wants to build something meaningful without abandoning yourself in the process, this episode will meet you right where you are.

🖤 Connect with Aziza on Instagram
Stories, real talk, and strategy in motion – @psychologyoftheheart

📓 Free Guide – Reconnect with your voice and lead with alignment – Grab it here

🎓 $37 Masterclass – Learn how to move from invisible to impactful through leadership in work and in your business – Watch now

📖 More to explore on the blog – Reflections + practical integration – Read now

🎙️ Connect with Katie K. May:
→ Group Practice Building
→ All of Katie K. May's Brands & Projects
LinkedIn: Katie K. May
Instagram: @KatieKMay & @Creative_Healing
TikTok: @teensupportcenter