Resilience is Breaking Your Back & Creating a Business - Amelia Peckham - Cool Crutches

WELCOME TO SEASON 4 

“Whether you will be able to stand, we don’t know, whether you’ll be able to walk, we don’t know, we do know that you won’t be able to walk unaided”

In this episode of Corporate to Calm I speak with Amelia Peckham from Cool Crutches

www.coolcrutches.com

The theme of this episode is plain and simple, hard work and resilience.

“Everything at the time was no, it was all on me to be upbeat and positive when door after door was being closed”

In 2005 Amelia broke her back in a quad biking accident which changed the course of her life. Yes, she still went to college, yes, she did pursue a career that she wanted however with one big difference. Amelia had a life changing disability and herself and her Mum founded their own company.

This episode looks at

• The importance of listening to your gut
• Always have the end user as part of the design process
• The importance of not taking no for an answer
• How hard work pays off
• You are worth more than you think
• Push yourself outside the comfort zone

After her accident Amelia was told to rehab for 3 months and this would determine whether she would walk again. She was handed NHS crutches and a physio all very straightforward right?

No! Amelia was devastated when blisters formed on her hands within days, and she was told to go back to bed for a couple pf days to let them heal. A couple of days but you’ve given me three months to walk. The crutch was clunky, slippy, made noise and not fit for purpose.

“I wanted a menu of options, a way forward, some light – don’t tell me to grit my teeth”

Only a Mum would scour global trade shows to help her daughter. Amelia couldn’t believe it when they could not find a suitable crutch. They approached top crutch designers to be told on numerous occasions, I can do everything except. Amelia did not accept that. They met with a designer, and they designed the first cool crutch. 17 years later the business is going from strength to strength and Amelia is now in her business full time. They have had clients and patrons such as Vogue Williams, Amanda Holden, Prue Leith, Jamie Laing and Eamonn Holmes

"No One Will Sell Your Business Better than You”

 

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