Ep 044 - The Psychology Of Consumer Behavior: Understanding & Influencing Decisions | Market Reconnection

On this episode of Market Reconnection Podcast, Ivan takes you deep into the psychology behind what makes people say yes — and what makes them scroll right past. From emotional triggers and subconscious decision-making to the ethical use of influence, this episode unpacks the real reasons consumers buy (and why most marketers get it wrong).

You’ll learn:

• Why emotion beats logic every time
• How to use social proof, urgency, and reciprocity the right way
• The brain science behind impulse purchases
• What separates ethical influence from manipulation
• Simple ways to apply behavioral insights to your marketing and sales strategy

Whether you're running ads, launching a product, or trying to better connect with your audience — this episode will give you the tools to market with both impact and integrity.

Tune in, take notes, and reconnect with what really drives consumer decisions in today’s attention economy.