S4 e10 TM&TM: Monopoly Wine Monopoly Properly (Norway pt.1)

We've heard Ferg talk about Norway, wine in Norway, trips to Norway, and brown cheese but can we really take him at his word? Is all this just the romanticism of drinking Balfour Brut Rosé whilst pining for the fjords? TM&TM Senior Leadership made the groundbreaking decision that Ferg should return to this magnificent country but gain insight and intel from a real man on the inside. Dear listener, we are delighted to introduce to you the mighty, the majestic, the outrageously handsome Christian Helsvig. Wine importer extraordinaire; Christian doesn't just set pulses racing, he's not just got his finger on the pulse of the Norwegian wine scene...he IS the pulse.

 

We uncover the hows wheres and why of Christian's relationship with wine and starting his business. From here we engage in a perilous quest to understand the nuances, challenges, successes, and trends of wine in Norway. What works and what's hot? Where are the opportunities and just why do the Norwegians love English wine so much? This is an episode packed more tightly than a coiled sponge but fear not...there's a sequel in post-production.

 

With huge thanks to @vino-oslo the fabulous wine bar for hosting Christian and Ferg during the recording and for keeping them well fed and watered. Lee remained in the hovel that is TM&TM Towers.

 

TM&TM: Monopoloy Monopoly Wine Monopoly Properly sailing into the inlet on Thursday morning.