In this episode, real estate coach Brian Icenhower explains why slow markets present the best opportunities for recruiting top agents. Learn how to build a production-centric culture, position value over price, and use coaching—not commission splits—to attract and retain the best agents in your market.
Listen now to discover:
How to recruit high producers during challenging markets
Why competing on price ruins culture and profitability
What systems make your brokerage irresistible to top agents
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