Mafalda Borea discusses media’s role in Promoting Sustainable Tourism

In this episode (#6)  Mafalda Borea, Co-Founder & CEO of Sustainable First talks about the media's role in promoting sustainability in tourism and also believes this is the moment for sustainability to thrive. Mafalda has over twenty years’ experience in the media industry working across destination & cultural tourism and travel technology marketing. Her career started at CNN where she was for 12 years and where she oversaw the Advertising Sales & Programme Sponsorship business across Southern Europe and the CIS region. She then held a number of positions in media companies and more recently was Deputy-Editor of China Report Magazine in the UK for two years.