S3E2: Sam Knowles ＜＞ Story Telling and non-Digital Games Influencing Patient-Centered Drug Development Decision Making

Roll on episode 2!

 

In this episode we’re joined by Sam Knowles to explore his work with Novartis is developing games to encourage staff to think through the many facets involved in pharmaceutical drug research, development and delivery from patient and stakeholder perspectives.

Sam is the Chief Data Storyteller at Insight Agents and the author of the Using Data Better trilogy of books “Narrative by Numbers”, “How to be Insightful” and “Asking Smarter Questions”.

Sam is also an Advisory Council Member for the Harvard

Business Review, is Vice President of Brighton Chamber of Commerce and to finish off this list, and Sam is the host of the Podcast ‘Data Malarkey’

 

In this episode we explore:

• The games Sam created with Novartis to provide professionals with a fun way to explore the options for patient-focused drug design and delivery, rather than following the industry default of another ‘patient involvement panel’.
• The value of ‘physicality’ in non-digital, analogue games to create in-person connections and conversations. How a game can provide a safe space for teams to consider a number of different and sometimes difficult scenarios that professionals working in patient engagement face.
• And, the importance of storytelling in games, as data-driven decision-making is challenging, as we make decisions emotionally, because we take cognitive shortcuts, and people remember stories more than statistics; Telling people facts isn’t enough, but through good storytelling in games, this is the potential that can motivate people to change thinking, decision and ultimately behaviours 

 

https://insightagents.co.uk/meet-the-agents/

https://insightagents.co.uk/data-malarkey-podcast/