Are you ready for whatever this next recession or ‘soft landing’ is going to bring? Do you know where you should spend marketing and ad money for the best impact? Can you quantify which market segments – retail, big box, K&B, contractors, etc. – are more profitable for you? Which jobs generate cash for you faster than you burn cash – and which don’t?
In this episode, I’ll dive into the mechanics of quantifying your intuition so that you can answer these questions – and more.
Enjoy and Happy Fabricating!
Click here to learn more about the metrics I discuss
Click here to learn more about the sales and marketing workshop that starts in September
If you’d like to explore coaching with Aaron – click here
If you’d like to explore coaching with Ed – click here
A Bit More History
Banking Crisis Protection - Stone Shop Owner Edition
The Best Business Model in the World!
5 Reasons a Side-Hustle Makes Sense
A Bit of History
A Riff on an IDEA That Would Make the Stone Business Less Hard!
The Stone Business is HARD, Here’s What to Do About It
Why Is This Business So $#@! HARD?!?!?!?!?!?!
5 Best Gifts For Stonecutters (AKA Your Employees)
3 Tips to Getting Paid - Economic Storm Series - Collections and Receivables Strategy
Storm Tactics - 3 Part Plan for Preparing for an Economic Storm
3 Massive Mistakes I Made During the Great Recession - Economic Storm Stories - Pt 1
The Neuroscience of Gratitude (Happy Thanksgiving 2022!)
The 1000 Pound Problem – The Risk and Reality of Full Slab Islands
The MILLION Pound Problem & The Effects
Interview – NSI’s Mark Meriaux on OSHA and Silicosis
Near Misses and Close Calls – It’s a Dangerous Business
Friends in low places
The 6 Stages (AKA the 6 D’s)
It is Free
Humans of Purpose
Bank of America Treasury Insights
The Power of Music Thinking
Human Centred Leadership Podcast with Kul Mahay