The 2026 Lasso Roundup

In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now.

Featuring (in order of presentation):

• Erica Lockwood (Joseph Chris Partners)

• Brittany Horner (Mitchell Homes)

• Dan Bridenstine (Group Two)

• Heidi Schroeder (ECI Lasso CRM)

• Leah Fellows (Blue Gypsy, Inc.)

• Jake Scherrer (audience town)

• Ralph Williams (Sales Solve Everything)

• Carol Morgan (Denim Marketing)

• Kimberly Mackey (New Homes Solutions)

Topics include: leadership development, buyer psychology, AI search behavior, intentional coaching, OSC evolution, hyperlocal data, sales momentum, influencer strategy, and restoring buyer confidence.

If you want to walk into 2026 with clarity, direction, and confidence, this is the episode you can’t miss.