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Tech Marketing Trends

Tech Marketing Trends

Business:Marketing

Crafting compelling B2B SaaS narratives

Crafting compelling B2B SaaS narratives

2024-05-23
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How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. N...

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?

Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.

Tune in to this episode and learn about:

  • How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks and process information
  • How to turn campaign data into insights you can leverage to create better content
  • Naomi’s winning approach to buyer personas
  • Tailoring messaging for multiple personas

And much more!

Get in touch with Naomi on LinkedIn: https://www.linkedin.com/in/naomi-soman/

Visit the Storylogick website: https://storylogick.com/

view more

More Episodes

Leveraging Go-To-Market (GTM) Partnerships - Barrett King

2024-12-04

Operational Marketing Excellence - Peter Mahoney

2024-11-27

Selling in a Post-Trust World - Larry Levine

2024-11-20

How marketers can adapt and excel in this AI revolution - Mike Allton

2024-11-06

Artificial Intelligence in sales - Daniel Borodyansky

2024-11-01

How artificial intelligence can help you build a better mousetrap - Andy Crestodina

2024-10-17

Why phone prospecting is still so effective - Josh Braun

2024-10-09

How to grow B2B SaaS companies - Demand Generation best practices

2024-09-26

The Tangible Advantage. - Direct Mail's Role in B2B Marketing

2024-09-18

Using on demand webinars to drive growth - Melissa Kwan

2024-09-11

Marketing agility - the art of operational excellence for marketers - Andrea Fryrear

2024-09-03

Demand generation and the importance of branding in B2B Saas - Riikka Söderlund

2024-08-21

B2B Prospecting on LinkedIn with AI

2024-08-14

The future of content marketing - Robert Rose

2024-06-25

The ABM Effect - Alisha Lyndon

2024-06-20

The truth about pricing: How to apply behavioral economics so customers buy - Melina Palmer

2024-06-12

Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places - Emily Block

2024-06-05

The Law of Attraction - Justin Michael

2024-05-28

Navigating the future of tech sales - Tony Hughes

2024-05-14
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