Don’t Underwrite the Luck: Dan Breslin on Branding, Big Deals, and Aligned Partnerships

2025-08-20

This episode, Saul sits down with Daniel Breslin, founder of Diamond Equity Investments and host of the REI Diamonds Show, to unpack how he went from addiction and rock bottom to building a $57M+ direct-to-seller powerhouse across multiple markets. Dan shares how faith, marketing discipline, and long-term thinking helped him scale a high-volume operation—without chasing every shiny object. You’ll hear: Why Dan reinvested 70%+ of profits back into branding instead of measuring KPIs How his...

This episode, Saul sits down with Daniel Breslin, founder of Diamond Equity Investments and host of the REI Diamonds Show, to unpack how he went from addiction and rock bottom to building a $57M+ direct-to-seller powerhouse across multiple markets. Dan shares how faith, marketing discipline, and long-term thinking helped him scale a high-volume operation—without chasing every shiny object.

You’ll hear:

Why Dan reinvested 70%+ of profits back into branding instead of measuring KPIs
How his business model blends singles, home runs, and a 10-year lead nurture cycle
What aligned partnerships actually look like—and why some succeed without operating agreements
Why trusting God and reading the Bible in 2011 was the true foundation of his business
How thinking in deal size—not lead volume—changed everything