106. Design Gaps that Strategy Fills

2025-05-27

Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through. Vague briefs that leave you guessing Research that doesn’t go anywhere Design without a clear purpose Over-investing in concepts that don’t land Feedback that turns into a subjective free-for-all In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confi...

Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.

Vague briefs that leave you guessing
Research that doesn’t go anywhere
Design without a clear purpose
Over-investing in concepts that don’t land
Feedback that turns into a subjective free-for-all

In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.

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