Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion, and that author is our episode 46 guest Mark Schaefer!
"The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN in business, and get out and actually TALK to people in this digital age.
Our guest...
Mark’s company offers consulting services, training, corporate workshops, and strategy development with an emphasis in social media, content marketing, and digital marketing strategy.
His services stand out because of his deep experience across many industries, his ability to connect the dots between strategy and reality, and his background in organizational development, which allows him to design strategies that are practical and achievable.
He works with a variety of companies ranging from Fortune 500 companies to start-ups and solo entrepreneurs.
You might think poor quality content is a bad idea... But Mark's take is that "there's a business case for crap." Megan doesn't really agree with him on that, and we have an interesting conversation around it. We do 100% agree marketers need to spend more time face-to-face with our customers!
As you're thinking about how to approach things entering in 2020, this episode will give you some valuable insights to consider!
We are "Making a Marketer"... in all ways. Check out episode 46 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW.
::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
Empowering Online Authenticity with Julia Jornsay-Silverberg
Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest
Evolution of Video Creation with Rob Balasabas
Optimal Confusion, Events Progress, & Awe & Wonder...Lessons from Life & Business with Megan Powers
Writing for the Relationship with Amy Knightley
Turn Your Tragic Flaw into Your Super Power with Rain Bennett
This is One Hundred with Content Marketing Maven, Ann Handley
Communicating with Conviction with Mel Kettle
How to Find the Storyteller Within us with Chad Illa-Peterson
Snowed-in, Playoff Time, & New Year Adventures: Business Lessons From Life with Megan Powers
Develop Influence Through Shareable Content with Dan Gingiss
How to Engage Positively with Press/Media with Elisa Camahort Page
Find Personal Harmony in LIFE to Better Your Business with Candice Denise
Improve Marketing by Understanding the Primal Brain with Tim Ash
The Power of Twitter Spaces with Sam Kelly
Overcoming Imposter Syndrome with Dr. Allana Da Graca
How to Ask the Right Questions with Angus Nelson
Business Lessons From Life with Host Megan Powers
Personal Branding Can Drive Sales (& SO Much More!) with Cass McMann
Part 2 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion
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