#108: How Yari Ising Called 2 Builders and Accidentally Built a Cleaning Company

In this episode, Stephanie sits down with Yari Ising, owner of a fast-growing cleaning company in Pennsylvania, whose story will light a fire under anyone who’s ever considered starting over. Yari shares how a surprise pregnancy, a move to a brand-new community, and a sudden shift in federal work requirements pushed her to bet on herself — and turn a “side hustle” into a real business. She explains what’s helped her stand out in a competitive market, how she’s building systems with Notion, and more.

 

📌 What You’ll Learn

— How Yari validated demand instantly by calling local builders

— Why Google visibility and reviews can unlock “big-league” opportunities

— The early client strategies that worked (Thumbtack, referrals, and consistency)

— How to build an operations hub with Notion (SOPs, tasks, candidates, content)

— What to focus on when time, staffing, and growth all hit at once

— How to stop overthinking and get better at fast decision-making

— Mindset shifts like “Your business isn’t for everybody” + “Everything is figureoutable”

— Why asking for help is a scaling strategy

 

Resources Mentioned

— Notion: https://www.notion.com/

— Thumbtack: https://www.thumbtack.com/

— Nextdoor: https://nextdoor.com/

— ClickUp: https://app.clickup.com/

— Pink’s Window Cleaning: https://pinkswindows.com/

— The Financial Diet: https://thefinancialdiet.com/

 

👉 Try ZenMaid free for 14 days: https://get.zenmaid.com

📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/

 

🎙️ Listen to the Podcast:

📖 Read the full transcript: https://www.zenmaid.com/magazine/how-yari-ising-called-2-builders-and-accidentally-built-a-cleaning-company/