Business:Management & Marketing
Knowing how to set goals and what metrics to track can be tricky for today’s progressive marketer. In the kick-off episode to season 2 of the highly successful podcast Smash The Funnel, we sit down with Dave Gerhardt, VP of Marketing at Drift, to talk about conversational marketing and chatbots. We also discuss how to know what numbers marketers should be shooting for, how to set them, how to track them and how to think differently about what goals and KPIs are most important today.
Season 2, Episode 2: How To Measure Key Revenue Metrics In Today’s Complex Sales And Marketing World
Season 2, Episode 3: How To Take Analysis And Turn It Into Insight
Season 2, Episode 4: How To Create An Optimization Cycle And Prioritize Optimization Action Items
Season 2, Episode 5: Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth
Season 2, Episode 6: Everything Starts With Data – Bad Data, Poor Revenue Results
Season 2, Episode 7: Exploring ROI In Sales And Marketing
Season 1, Episode 1: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)
Season 1, Episode 2: What The Heck Is Pre-Awareness?
Season 1, Episode 3: How To Get A Prospect’s Attention In The Awareness Stage
Season 1, Episode 4: What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?
Season 1, Episode 5: How To Move Prospects From Education To Consideration
Season 1, Episode 6: Evaluation Stage: How To Stand Out From Your Competition
Season 1, Episode 7: Rationalization Stage: What Prospects Are Looking For At This Stage In The Cycle
Season 1, Episode 8: Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals
Season 1, Episode 9: Delivery Stage: How To Optimize Customer Service To Drive Revenue
Season 1, Episode 10: How To Map Data To The New Cyclonic Buyer Journey™
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