Anne Mushow: How Subeca’s IoT Platform is Transforming Water Management | Make Water Work 031

In this episode of Make Water Work, Isaac Pellerin and Megan Glover sit down with Anne Mushow, CEO of Subeca, to explore how smart metering, IoT, and new business models are transforming water utilities.

Anne shares her journey from electrical engineering to leading one of the most innovative startups in water tech, and breaks down how Subeca is helping utilities modernize without massive capital investment. The conversation dives into Amazon Sidewalk, metering-as-a-service, and why flexibility and interoperability are key to unlocking digital transformation across 40,000+ small utilities in the U.S.

What you’ll learn:

• Why most water utilities still rely on decades-old technology

• How Subeca is making legacy infrastructure “smart” with plug-and-play IoT

• The role of Amazon Sidewalk in reducing infrastructure costs

• What “metering as a service” means for utilities and ratepayers

• Why small and rural utilities are the biggest opportunity in water

• How better data can improve efficiency, leak detection, and sustainability

• The importance of interoperability and partnerships in water innovation

Key moments:

00:00 The future of metering and disruption in water

03:00 Anne’s journey into the water industry

05:30 What Subeca does and the problem it solves

10:00 Amazon Sidewalk and the power of existing infrastructure

15:00 How Subeca is different from traditional smart metering

21:00 Metering as a service and new utility business models

24:00 Building a startup in the water sector

31:00 The future of water data and global expansion

About the guest:

Anne Mushow is the CEO of Subeca, a smart water metering company focused on making digital transformation accessible for utilities of all sizes. With experience at Sensus and Amazon Web Services, she brings deep expertise in metering, infrastructure, and scalable technology solutions.

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