Women and minority founders have been shown to deliver outsized investment returns, yet they receive a small fraction of investment dollars. These underestimated diverse founders are outside investor networks and therefore perceived as riskier. To make it even harder, founders can't effectively convey their opportunities or passion through a static pitch deck. Allison Byers recently founded Scroobious to address these problems with a platform solution that uses video, technology, and data science to humanize and expand pitching and sourcing in underestimated markets.
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