Joshua Lawton and Pearl iZUMi (#17)

2022-02-18

Trail EAffect Episode 17 with Joshua Lawton - Story Teller and Content Creator for PEARL iZUMi This episode first aired on January 20th, 2021 on Mountain Bike Radio PEARL iZUMi has caught my attention as a company that is making great strides in telling stories about people and communities. They have a series called “Underexposed” high lighting communities that people may not associate mountain biking with right away and bringing attention to the. PEARL iZUMi also has a “Dig Series” where they highlight communities that are using trails and mountai...

Trail EAffect Episode 17 with Joshua Lawton - Story Teller and Content Creator for PEARL iZUMi

This episode first aired on January 20th, 2021 on Mountain Bike Radio

PEARL iZUMi has caught my attention as a company that is making great strides in telling stories about people and communities. They have a series called “Underexposed” high lighting communities that people may not associate mountain biking with right away and bringing attention to the. PEARL iZUMi also has a “Dig Series” where they highlight communities that are using trails and mountain biking to revitalize their economy.

In this show we speak with Joshua Lawton both a content creator and story teller for PEARL iZUMi. Joshua came to PEARL iZUMi from IMBA where he brought both the background and understanding trails and the advocacy that goes into creating trails doesn’t always get the attention they deserve.

Topics in the show include: