Fruit Attraction 2025: Hydroponics Discoveries and Industry Surprises

Dr. Russell Sharp reports from Fruit Attraction in Madrid, sharing key hydroponics and fresh-produce industry discoveries from the trade show.

Main takeaways: large distributors dominated the show with impressive stands, biostimulant firms remain small, and a noticeable presence of vegan and microbial fertiliser companies. Hydroponic systems and lighting were scarce compared to field-grown fruit technology.

Other notes include concerns about plastic-coated granular fertilisers and cobalt-containing products, interesting innovations such as microalgae biostimulants and a handheld fruit-ripeness scanner, and the underrepresentation of UK exhibitors.

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