When Your Life’s Work Is for Sale: What Selling Your Business Really Feels Like

2026-03-05

Selling a business is not just a financial transaction. It is also a deeply personal and emotional journey for founders and their families. In this episode of The Ins and Outs of Selling a Business™, Keith Dee sits down with life coach Ellen Palmer to discuss why emotional preparedness plays a critical role in the sale process. They explore how stress, identity, and sustained pressure can affect decision making, especially during due diligence. If you are preparing to sell your company or c...

Selling a business is not just a financial transaction. It is also a deeply personal and emotional journey for founders and their families.

In this episode of The Ins and Outs of Selling a Business™, Keith Dee sits down with life coach Ellen Palmer to discuss why emotional preparedness plays a critical role in the sale process. They explore how stress, identity, and sustained pressure can affect decision making, especially during due diligence.

If you are preparing to sell your company or currently in the middle of a deal, this conversation highlights an often overlooked factor that can make or break a successful outcome.

Contact Keith:
Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273

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