This podcast episode explores the evolution of SEO and AI's impact on search strategies, featuring an insightful conversation between Robert Gilbreath, career Chief Marketing Officer and Grant Chambers, Founder and CEO of Workhorse. They discuss SEO's past, present, and future, sharing personal experiences, lessons in authenticity, and strategies for adapting to AI-powered search trends. The episode highlights the importance of staying informed, embracing innovation, and maintaining ethical digital marketing practices.