From Pro Soccer to $10M Snack Brand: Juan Guzman’s Artisan Tropic Journey

2025-06-18

In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips. Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-driven brand. This is a must-watch for entrepreneurs, CPG founders, and anyone passionate about pur...

In this episode, I sit down with Juan Guzman, former professional soccer player turned CEO of Artisan Tropic, a family-run, better-for-you snack brand revolutionizing plantain and cassava chips.

Juan shares how his family's health journey inspired their business, the challenges of manufacturing in Colombia, scaling without outside capital, and what’s next in their mission to build a $100M impact-driven brand.

This is a must-watch for entrepreneurs, CPG founders, and anyone passionate about purpose-driven business.

Check out Artisan Tropic: https://artisantropic.com/?srsltid=AfmBOopWmf866ug3Qy_x9mxslniWZm3KwvLXZFmVKsUqcL5OGpCYo0X3

Connect with Juan: https://www.linkedin.com/in/juanpguzman/

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Comments (3)