S3 EP10: Teal Organizations with Benjamin du Haÿs from Baumier

2026-03-18

In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management. Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company. Throughout the conversation, Benjamin ...

In this episode of Customer Growth Sessions, Pat Ahern sits down with Benjamin du Haÿs from Baumier to discuss his entrepreneurial journey and how he built a company around the principles of self-management.

Benjamin shares the story behind Baumier, a brand focused on thoughtfully designed bikes and a values-driven team culture. He explains the concept of a teal organization and how self-management empowers individuals to take ownership and accountability within a company.

Throughout the conversation, Benjamin also reflects on the challenges of navigating team dynamics without traditional hierarchies and contrasts the venture capital path with bootstrapping, highlighting the importance of balancing financial growth with the well-being of the team.

This is the resource Benjamin mentioned for learning more about teal organizations and self-management:
https://www.reinventingorganizations.com/

Want to know more about Baumier?

To learn more about Baumier and follow the brand’s latest updates, visit the official Baumier website and follow the brand on Instagram.

Connect with Benjamin on LinkedIn.

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