Episode 229 - Marketing to The Forgotten Generation

2020-04-16

Generation Xers are a Financial Advisors’ Dream - so why are they being left out? In this episode, Kirk and Matt, Gen Xers working in the marketing space for financial advisors, are finally exposing a significant hole in the industry - Marketing to the Forgotten Generation - Generation X! Gen Xer’s are the first generation to start figuring out the idea of work-life balance, and more and more of them are entrepreneurs, but no one is marketing to them to help them prepare for retirement. In this episode, you will learn: What being from Gene...

Generation Xers are a Financial Advisors’ Dream - so why are they being left out?

In this episode, Kirk and Matt, Gen Xers working in the marketing space for financial advisors, are finally exposing a significant hole in the industry - Marketing to the Forgotten Generation - Generation X!

Gen Xer’s are the first generation to start figuring out the idea of work-life balance, and more and more of them are entrepreneurs, but no one is marketing to them to help them prepare for retirement.

In this episode, you will learn:

What being from Generation X means
Why it is essential that advisors start paying attention to Generation X and how can they reach them
What do Gen Xers want from a financial advisor
And more!

Tune in now to hear the story that no one else is talking about!

Resources: Top Advisor Marketing

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